Journey Management 101: Revolutionise your Customer Journeys
Why this topic?
In today’s rapidly evolving business landscape, aligning customer needs while integrating digital solutions for better experiences is paramount. Journey Management enables organisations to do this. It is a valuable management way of working to improve the total customer experience structurally:
- Providing an insightful overview of all interactions to set the right priorities for service innovations
- Enabling continuous research, measurement and optimisation
- Leading to effective customer solutions in line with business goals
For Whom?
This webinar is tailored for:
- CX Department Managers and Leads
- Design Department Professionals
- Product Owners and Managers
- Head of Innovation or Chief Innovation Officers
What will we cover in this L&L?
- The strategic application of Journey Management and its business value across industries.
- How to adapt Journey Management methods to fit your specific role and your organisation’s unique needs and context.
- Implementing JM with a design mindset to ensure a seamless integration.
- The role of design and its co-creative approaches to actively involve all stakeholders in the process.
- Demonstrating the effectiveness and benefits of Journey Management through real-life project examples.
What will be the key learnings?
By the end of this interactive session, you will understand the value and application of journey management for your role/team and organisation, how it touches on all aspects of an organisation and how to get everyone on board through empathic and collaborative design strategies.
To get the best out of this L&L, we ask you to share your role when signing up, so we can tailor the session for maximum relevance and impact!
Join us for this insightful L&L and unlock the potential of Journey Management to transform your business.
About the coach
Myrthe Montijn – our Innovation Lead and Journey Management expert drives change within organisations by leveraging her vast experience from innovation strategy to product design.