From Journey Mapping to Journey Management
Why this topic?
Customer Journey Mapping has become a powerful tool, but it often falls short when creating impact across the organisation. Why? In many organisations, journey maps end up siloed, underutilised, or inaccessible to different teams.
In this session, we’ll explore how to move beyond mapping towards Journey Management: a scalable approach that aligns teams around a shared vision and enables seamless customer experiences
From shared learnings to what you need to kick-start Customer Journey Management, you’ll leave with practical inspiration to bring your CX strategy to the next level.
For Whom?
This webinar is tailored for:
- CX Department Managers and Leads
- Design Department Professionals
- Journey Owners
- Product Owners and Managers
- Head of Innovation or Chief Innovation Officers
What will we cover in this L&L?
- The difference between Journey Mapping and Journey Management
- The best journey mapping practices you should transfer to Journey Management
- The benefits of Journey Management for business and cross-functional collaboration
- Understand the value of stepping into CJM through real-life examples
What will be the key learnings?
By the end of this webinar, you’ll be empowered to:
- Make your customer journeys actionable, adaptable, and truly strategic
- Explore Journey Management as a key to creating seamless customer experiences
- Take the first steps into embedding CJM within your organisation’s structure
- Apply the learnings from our project examples to start seeing its full potential
About the coach
Our hands-on designer enjoys knowing people and their realities, to be able to materialise ideas and bring innovation to life.