Why this topic?

Innovation often stalls when a company’s processes and design systems are too rigid. In the Uber-Careem integration, we faced a major challenge: how to introduce new ideas with the ability to do a complete, bottom-up redesign. Careem’s success was built on localized features and products that lacked the capacity to integrate Uber.

Our solution lies in using external expertise and a bottom-up design approach. We focused on building and validating a specific product that worked in one market, but with a strategic eye toward reuse. This proved that our designs were applicable across different teams and even non-transport services, creating a blueprint for future internal change without costly, disruptive improvements.

For Whom?

This session is designed for product and design leaders working in fast-paced, complex environments, including:

• Product Owners & Directors who need to scale features and manage multi-market rollouts.
• Design Leads & Managers focused on building robust design systems and ensuring consistency across teams.
• Corporate innovators & Venture Leads looking to leverage external expertise for accelerated product delivery.
• Digital Transformation Leads aiming to integrate design strategy into their core business operations.

If you’re bridging strategy and execution, this is for you.