Client
Dutch lottery (2 year Partnership)
Challenge
Rebranding 4 apps in a white label structure
Impact
Boosting the app rating from 2.5 to 5 stars
From 2 to 4,5+ app rating boost through 4 specific brand experiences
The challenge for the Nederlandse loterij (Dutch lottery) was simple. Redesign the UX of the at the time 2-star rated apps into 5-star rated user experience. Find out what users want and give it to them.
