About this event
In an era where digital transformation is no longer a choice but a necessity, how do we design systems that are not just functional but fundamental to society?
Mobility and parking are more than moving from A to B. It is a core system of society, especially in the GCC region, where seamless integration, trust, and absolute reliability are essential.
On 23rd of April, we invite you to our Amsterdam office for an in-person session focused on the intersection of strategic design and large-scale digital infrastructure. We will dive deep into our collaboration with QMobility, where we moved beyond “just an app” to redesign mobility as a connected ecosystem for the city of Abu Dhabi.
We will explore:
- How to transition from fragmented services to a unified “Parking & mobility” ecosystem.
- The challenges of balancing global UX patterns with local cultural nuances within the UAE.
- Strategies for building digital foundations that support long-term, sustainable growth.
Program
Kick-off: Mobility as a core system of society
Keynote: Beyond the app: Reimagining Abu Dhabi’s Mobility Ecosystem by Saqib Mehmood, CDO of QMobility
Case deep-dive: DarbX – A one-stop-shop mobility app for Abu Dhabi
Project showreel: Explore our latest international partnerships and solutions
Network: Eat, drink and share insights with fellow industry leaders
Beyond the App:
Reimagining Abu Dhabi’s Mobility Ecosystem
Saqib Mehmood
Chief Digital Officer @QMobility
Saqib is redefining urban mobility through the lens of human experience. His vision lies in how digital transformation is only successful when it solves real-world friction.
How customer-centric innovation & digital transformation are the motor of mobility
As the Chief Digital Officer of QMobility, Saqib Mehmood is redefining urban mobility through the lens of human experience. Saqib’s vision centers on the belief that digital transformation is successful only when it solves real-world friction.
His approach to innovation is rooted in “customer-centricity by design”, ensuring that complex back-end logic and regulatory requirements are translated into transparent, trustworthy, and easy-to-use digital services.
Under his leadership, QMobility is shifting from a provider of individual services to a strategic orchestrator of a city-wide mobility ecosystem. Empowering citizens and reducing operational strain through AI-driven support and seamless payment infrastructures.
Join the conversation on the future of mobility.
Join leaders tackling the real-world complexity of core societal systems.
Beyond the technology, how do we build systems that truly serve society? Join us for an honest look at the friction, the failures, and the big wins behind Abu Dhabi’s digital transformation.