
What is human-centered AI?
Human-centered AI focuses on designing and deploying artificial intelligence solutions that prioritise real human needs, values, and experiences. By integrating empathy, ethics, and usability into AI development, we ensure that technology works as a collaborator, enhancing your capabilities rather than replacing them.
Why start with human-centered AI?
Enhance your customer experience
Uncover the most impactful opportunities where AI can add customer value. By analysing your customer journeys and generating solutions to boost customer satisfaction and loyalty.
Increase operational efficiency
By iteratively designing and prototyping AI-powered automations, you can massively increase the efficiency of digitisation in processes and tasks. Freeing up time and promoting more strategic thinking.
Enable data-driven decision-making
Artificial Intelligence can make sense of vast amounts of data. By complementing it with in-depth qualitative and quantitative research, you can uncover correlations and obtain highly impactful and actionable insights.
Be ahead of the competition
Having first-hand insights on the use of any disruptive technology helps you stay ahead of the competition and drive innovation, powered by Artificial Intelligence.
Our human-centered AI consulting approach:
Co-create human-centered AI strategy
We start with a one-day workshop, to align on strategy and team. Together we determine the scope and starting point.
Deliverables: A roadmap for your AI possibilities
Identify human-centered AI opportunities
We analyse your current customer journey and data sources to spot opportunities for human-centric artificial intelligence enhancement. We prioritise strategic use cases to ensure impact over time.
Deliverables: Prioritised human-centered AI opportunities
Prove the value of human-centric AI solutions
We build quick and valuable ‘proof of concepts’ to validate (or not) the targeted opportunities. We iterate to develop the ideas further and create an optimised design and experience.
Deliverables: Validated proof of concept + Interaction design of human-centric AI solutions
Turn solutions into success stories
We are your end-to-end partner for turning AI opportunities into successful AI applications. We bring solutions to market, navigate internal complexity and build a process for continuous improvement.
Deliverables: Market-ready human-centric AI applications
‘Koos brings to our team a whole bunch of skills around service design, surfacing user needs, and translating the core AI capabilities into opportunities that would solve real user needs. They’ve been able to bring real talent into the team.’
— Paul van der Boor, Sr Director Data Science at Prosus Group
Questions about human-centered AI
Human-centered AI helps organisations balance innovation and user impact. It delivers personalised customer experiences, drives ethical decision-making, and ensures that AI solutions are accessible, trustworthy, and aligned with real human challenges. This approach combines improved operational efficiency, customer, employee, and stakeholder loyalty, and long-term growth and trust in your organisation.
At Koos, we put humans at the heart of AI, like we do with every artifact we create. Our unique approach combines cutting-edge AI with human-centered design methods to create solutions that truly address real human needs. We don’t just deliver technology—we co-create with your team, ensuring every solution aligns with your vision and values, guiding you from opportunity discovery to market-ready applications with impact and purpose.
We embed ethics into every step of our process, from ideation to deployment. Including identifying potential biases in data to ensure transparency in AI decision-making and designing solutions that are fair, accessible, and inclusive. By involving diverse stakeholders and conducting ethical assessments, we create solutions that align with your values, build user trust, and comply with regulations, fostering long-term credibility and impact.

Join the human-centered AI revolution
Ready to navigate technological disruption and unlock your business’s full potential? With our AI by Design consultancy services, we’ll co-create solutions tailored to your unique challenges. Reach out and let’s explore how we can transform your vision into results.