
Why Koos is the leading design consultancy
From Insights, to Action, to Impact
With over 15 years of experience, we have partnered with organisations across industries like healthcare, government, mobility, big tech and more. What makes us stand out from the competition? We create clarity in complexity and turn insights into action with our proven approach to drive measurable impact for your business.
Global Reach, Local Expertise
Our teams of researchers, strategists and designers in the Netherlands, Portugal, Germany, and the United Arab Emirates work seamlessly to deliver exceptional results for our clients worldwide. From Europe and the Middle East to North and Central America and Southeast Asia.
Proven Impact in Design Consultancy
Collaborated with Careem, the first tech unicorn in the Middle East, to design a unified and scalable Super App experience for >50 million users. Partnered with Dutch health insurer VGZ to achieve a 13% increase in customer satisfaction. Supported the Dutch Ministry of Health in developing digital COVID certificate solutions for 17 million citizens.
Design consultancy success stories
‘Koos helped us to get in-depth customer insights and, jointly, helped us to come with new features, solutions and improvement on product and customer journey level.’
— Philip Kruft, Strategy Lead Global Business Banking – ING
Our design consultancy services, tailored to your needs
Questions about our design consultancy work
Koos has partnered with diverse global organisations in healthcare, big tech, mobility, government, and more. We have the expertise to provide design consultancy / service design services for many sectors, from health insurers (30+ projects for VGZ), to hospitals, to telcos (1+ year collaboration with Digicel), to banks (20+ projects for ING), to big tech companies (3+ year collaboration with Careem) and governmental organisations (multiple digital services created).
It is hard to give a general answer since the duration of a design consultancy project varies based on its complexity and scope. However, roughly, these are the weeks spent per phase.
- Understand: Research and insights gathering (1-3 weeks).
- Imagine: Ideation and strategy co-creation (2-4 weeks).
- Create: Prototyping, testing, and iteration (4-8 weeks).
- Scale: Implementation and refinement (varies depending on scale).
Click here for more info on our proven design approach.
Our design consultancy services focus on delivering measurable impact for your business. Some examples are improving customer satisfaction, reducing churn, reducing drop-out rate, improving conversions, improving self-service, and reducing time spent per customer case by your employees. By aligning the human-centric design methodology with your goals, we truly help drive growth and innovation.
We stand out as a design consultancy due to our commitment to creating human-centered, impactful solutions.
- Customer-centric approach: We place real people—your customers—at the heart of everything we design. Ensuring our solutions are practical, inclusive, and resonate with your audience.
- Global reach with local expertise: With offices in the Netherlands, Portugal, Germany, and the UAE, we understand diverse markets and cultural nuances, serving clients across Europe, the Middle East, North America, Central America, and Southeast Asia.
- Proven track record: Our collaborations with industry leaders like Careem, ING, Digicel and the Dutch Ministry of Health showcase our ability to deliver measurable success.
- Comprehensive expertise: From CX strategy and service design to business model innovation and training, we cover every aspect of the design consultancy spectrum.
- Sustainable and independent: As one of the few independent design consultancies, we attract the best design talent. As a B Corp, Koos prioritises sustainable outcomes for our customers.
By setting clear KPIs during the Understand phase and validating designs through iterative testing in the Imagine and Create phases. Post-launch, we can help you track performance to continuously improve.

Optimize your business with Koos
Ready to navigate technological disruption and unlock your business’s full potential? With our design consultancy services, we’ll co-create solutions tailored to your unique challenges. Contact Koos today and start your journey towards impactful design innovation.