The shift
When slow and expensive development was the constraint in building digital products, that scarcity did your prioritising for you. Now teams can prototype in days and build useful tools with far fewer resources. That opens up possibilities, but it also makes it easier to spend effort on the wrong ones.
As the time and cost of execution fall, more weight moves to both ends of the work: deciding what’s worth building, and getting it adopted.
On 29th of October, we invite you to our Amsterdam office to explore both ends of that challenge through talks and conversations with decision-makers facing similar dilemmas in their organisations.
The perspectives to explore
On the front end: When your team can build almost anything, most of the work becomes saying no. What gets built, what gets killed, and how that call is actually made.
On the back end: Building it was the easy part. Why most of what ships never reaches daily use, and what it takes to close that gap.
Around the table: Bring a decision your organisation is facing. We’ll match you with a small group at a similar stage with AI, so you can explore what to pursue, what to stop, or what it would take to get an idea adopted.
Program
Welcome and framing by Koos
Talk: On deciding what to build by Guido Knook from TheyDo
Talk: On getting it adopted by Ivo Jansch from Dawn Technology
Curated conversations: Exchange perspectives over a real challenge in groups
Project showreel: Explore our latest international partnerships and solutions
Network: Eat, drink and share insights with fellow industry leaders
The speakers
Robbert-Jan
Founder @Koos
As the co-founder, RJ is driving AI innovation within Koos.
Koos AI team will show you how to combine design-driven value with rapid building techniques to create AI solutions with a heart through our latest AI project for Prosus. Next, during a 25-minute interactive session, you’ll have the opportunity to explore your current challenges with fellow leaders and professionals.
Guido Knook
Principal PM @TheyDo
Building AI for journey management as AI Product Manager. Previously led product at Mimi and design at Koos.
When you can build anything, the bottleneck moves to product and design. How much can they pay attention to? Many teams already leave bug fixes to engineering and QA. Small improvements, obvious fixes, previously cut scope and other work that was designed earlier can now go the same way with little additional oversight. That frees product and design for the ambiguous, high-impact problems.
Ivo Jansch
CTO @Dawn Technology
The tech lead at Dawn Technologies (previously Egenic), a long-time development partner of Koos.
AI is opening up new possibilities for organisations to build software around their needs, rather than adapt their work to standard systems. Ivo and Tim Dinh from Dawn Technology explore this shift from large, off-the-shelf implementations towards tailored solutions. Through a demo of their “dim factory”, they’ll show how AI is changing how features are developed and how engineers are becoming orchestrators, directing the process rather than writing the code themselves.
Sign up
If you sit at the table when your organisation decides what to build, this evening is for you.
Join fellow product, innovation, digital, AI and design leaders to explore what’s worth pursuing and how to get it used.
Bring your challenges. Leave with fresh perspectives and valuable connections.
Spaces are limited to 50 – sign up if you’d like to join!