Designing Leadership in a Complex Super App Environment
Careem
Careem is ‘the everything app’ Super App for the Middle East region, making it easier than ever to move around, order food and groceries, manage payments, and more. Launched 11 years ago with the ambition to create a big and meaningful impact in the wider Middle East, Careem was considered the first tech unicorn in the Middle East and has been partially acquired by Uber.
Today, Careem’s Super App experience offers various services to simplify everyday life for its 50 million registered users.
Why this topic?
Super Apps are becoming game-changers in the digital realm, redefining the mobile experience and opening up new horizons for users and businesses alike.
This session focuses on our experience designing an extremely complex product in a fast-paced environment. It addresses challenges such as collaboration in a large design team and maintaining consistency throughout the Super App. We will share best practices through concrete cases of features we worked on.
For Whom?
This event is designed for:
- UX leads, Digital Product Managers, Design Leadership, Digital Strategists, Heads of UX research, Senior UX researchers, and Directors
- For those interested in collaboration, design processes and product strategy in a large company
What will we cover?
- A strategic approach to design that doesn’t shy away from addressing the business side of design, but embraces, challenges and amplifies it
- Understanding and managing complexity in design for more efficient processes, better user experiences, and ultimately, a more successful product
What will be the key learnings?
Come to this Learn & Lunch session to explore:
- The goals and challenges of creating a unified Super App experience while structuring the ways of working in a large design team
- To broaden your role and responsibilities as a designer and truly embrace the business side of things
About the coach
Erik has driven new product launches, feature deployments, and majorly improved design team operations at large companies like OLX and Careem.
