The design thinking approach in the public sector
Why this topic?
Public organisations are under pressure to deliver services that are accessible, inclusive, and trustworthy. Citizens and entrepreneurs expect helpful experiences, yet too often internal systems outweigh user needs, leaving people lost in bureaucracy.
Design thinking offers a way forward. By putting users at the heart of service design, public sector organisations can tackle complex challenges such as:
- Rebuilding trust between citizens and government
- Making services more inclusive and accessible for all
- Improving efficiency without losing the human touch
For Whom?
This session is tailored for professionals in the public sector who want to make their organisation more citizen-centric:
- Department heads, Program Managers & MT members interested in a more user-centric way of working for their organisation
- Team leaders, Policy Advisors, Communication advisors & Strategic advisors interested in the value of the design thinking approach
- Policy Designers, Customer Journey Experts, Project Managers & Designers experiencing obstacles in applying the design thinking approach
Whether you are interested in the design thinking approach or already applying it and facing obstacles, this session will offer fresh perspectives and practical tools.
What will be the key learnings?
In just one hour, you’ll walk away with:
- A complete overview of what the design approach entails, including real-life examples
- Advice & experiences on how to apply the design thinking approach in the public sector
- Relevant insights from colleagues, fellow webinar participants
- Understanding of how to successfully implement the design thinking approach in your organization
- Why the design thinking approach is logical & necessary to be applied in the public sector
What will we cover?
At Koos, we’ve supported ministries, municipalities, and public organisations in the Netherlands in embedding design thinking into their way of working. Through our experience, we will show how this approach can unlock lasting change and help the public sector stay ahead. The why and how of the design approach will provide you with hands-on tools on how to tackle challenges that arise when implementing it.
About the coach
Our Public Sector expert works towards making government more human by implementing a human-centered design-driven way of working.
As a strategic service designer focused on social innovation, Laura unravels deeply complex problems through design thinking in different disciplines.
