From 2 to 4,5+ app rating boost through 4 specific brand experiences

The challenge for the Nederlandse loterij (Dutch lottery) was simple. Redesign the UX of the at the time 2-star rated apps into 5-star rated user experience. Find out what users want and give it to them.

Client

Dutch lottery (2 year Partnership)

Challenge

Rebranding 4 apps in a white label structure

Impact

Boosting the app rating from 2.5 to 5 stars

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