Customer research
Uncover what truly matters to your customers and turn insights into smarter business decisions.
Our customer research helps you understand behaviours, needs, and motivations — the foundation for designing services that make a real impact.
Customer research solves your business blind spots
Businesses often face challenges when trying to align their offerings with customer needs.
Are you trying to achieve any of these goals? We help you overcome the challenges that block you through actionable insights that inform smarter product, service, and strategy decisions.
Unclear customer needs
Struggling to define what your customers want? Our research provides deep insights to guide decision-making.
Low customer engagement
If your customers are not engaging with your services, we help identify friction points and areas for improvement.
Missed market opportunities
Stop relying on guesswork. Our research helps uncover unmet needs and get ahead of new business opportunities.
How our customer research services deliver ROI
We combine qualitative and quantitative research methods to give you a data-driven understanding of your audience.
Our deliverables include:
Customer interviews & focus groups
Gain in-depth insights directly from your target audience.
Surveys & behavioural analytics
Identify trends and patterns with real customer data.
Customer journey mapping
Understand the touchpoints that impact customer experience.
Market segmentation
Define and target the right audience with precision.
Usability testing & A/B testing
Optimise product and service interactions for better engagement.
Why leading companies
trust Koos for customer research
Human-centered approach
We focus on real human insights, not just data points.
Custom-tailored research
No one-size-fits-all solutions—our research is tailored to your business.
Actionable results
We don’t just deliver reports; we provide clear recommendations for tangible impact.
Impact of our customer research
Understand your customers to unlock new opportunities
Ready to make smarter business decisions with actual customer insights?
Our customer research services will equip you. Let’s talk.
Questions about our customer research services
We have track record experience working across diverse industries such as big tech, healthcare and pharma, government, mobility and finance, delivering insights tailored to each.
Depending on the scope, projects typically range from 4-12 weeks, ensuring thorough analysis and actionable insights.
We use validated methodologies, mixed-method approaches, and rigorous data analysis to provide reliable, unbiased results.
Absolutely! Research helps identify pain points, feature gaps, and user expectations, leading to better product-market fit.
Companies doing customer research see improved customer satisfaction, retention, and revenue growth by making informed business decisions.
While customer research looks at the whole experience, such as customer journey, needs, and behaviors across all touchpoints over time, UX research focuses on the user interaction with a specific product or service to improve usability and experience.