Design strategy
Build future-proof products and services with a tailored strategy. Our design strategy teams help large organisations align customer insights, product vision, and innovation priorities to scale with confidence.
Design strategy drives product vision
Do your digital initiatives lack focus, alignment, or competitive advantage? Our design strategy services provide the clarity, structure, and user insight needed to move from assumptions to action. Leading to scalable and sustainable product innovation.
Align business goals and user needs
When design decisions aren’t grounded in real user insights, solutions miss the mark. We align design efforts with strategic business outcomes by balancing feasibility, viability, and desirability.
A clear product vision or roadmap
Without a solid strategy, innovation is reactive or fragmented. We define a long-term design vision and translate it into a roadmap that guides teams with intent and coherence.
From silos to shared vision & leadership
Lack of design ownership will reflect on your consistency. We foster cross-functional collaboration and embed design leadership into your organisation to drive alignment and decision-making.
How design strategy improves business outcomes
More than delivering plans, we empower design teams. By connecting insights, strategy, and execution, we enable your organisation to create products or services that truly create customer value.
Our deliverables include:
Design vision development
Co-create a north star that inspires teams and aligns stakeholders across disciplines.
Strategic opportunity areas
Identify and prioritise opportunity areas based on user needs, market trends, and business goals.
Innovation roadmaps
Translate your vision into a concrete roadmap that drives progress, ownership, and measurable outcomes.
Design principles and toolkits
Establish reusable design guidelines, frameworks, and tools to ensure consistent delivery and decision-making.
Organisational alignment workshops
Engage teams and leaders in collaborative sessions to embed design thinking into your company culture.
Why your digital innovation
needs our design strategy
User-centered approach
We combine deep user understanding with strategic foresight to help you design what matters most.
Tailored to your business
No off-the-shelf solutions. We shape design strategies around your unique context, industry challenges, and maturity level.
Built to stick
From roadmaps to rituals, we equip your teams to move from vision to customer and business value at scale.
Design strategy in action
“Koos challenged us about the core of the problem. It made us rethink, simplify our initial approach and change it into a design checklist that functions as a central source in our existing process.”
— Pieter Sloetjes, Head of Brand at bunq
Ready to turn ideas into meaningful design outcomes?
Together, we craft tangible design strategies that are tailored to your business and drive long-term innovation. Let’s talk.
Questions about our design strategy services
A design strategy bridges the gap between user needs, business goals, and technical capabilities, giving teams a clear vision to work towards. It’s how we turn scattered ideas into valuable, scalable experiences. With our approach, you’re not just building things right, but building the right things.
While product strategy focuses on specific offerings, design strategy provides the overarching vision and principles that guide all design decisions across products and services. We help you deliver consistent, valuable experiences across all touchpoints.
A successful design strategy gives you clarity and direction. We deliver a design vision, strategic opportunity areas, actionable roadmaps, design principles, and toolkits. All co-created, visual, and ready to activate across teams, from product to leadership.
If your teams are working hard but not in sync, struggling to prioritise, or unsure what users really need, an effective design strategy can bring direction. It’s for innovation-driven businesses ready to turn complexity into impact.
One grounded in real user insights, aligned with your business goals, and co-created across teams. As there’s no one-size-fits-all, we help you set up a clear vision and roadmap tailored to your organisation’s context, maturity, and ambition. At Koos, we make it actionable and scalable.