UX design

We design intuitive and inclusive digital experiences that users love and businesses thrive on.

Translate product ideas into user-friendly, scalable experiences that drive adoption, reduce risk, and create long-term value.

UX design makes intuitive experiences

Whether you’re launching a new product or improving an existing one, great UX design is the foundation of success.

At Koos, we go beyond visual design to make every interaction feel effortless. We craft end-to-end digital products that guide users naturally, reduce friction, and turn complex journeys into clear, intuitive experiences that deliver results.

Boost adoption, reduce churn

Make your product easy and enjoyable to use and return to, from the first tap to long-term retention.

Design with proof to reduce risk

We test designs early and often to make sure you build what really works, not just what looks good.

Inclusive and scalable design

We design accessible, inclusive and future-proof experiences that grow with your product and serve diverse users.

How UX design elevates your digital product

UX design is about turning complex challenges into seamless user experiences. We embed into your team to design intuitive, accessible, and scalable products from first concept to final interaction. Whether shaping flows, testing prototypes or refining design systems, we make sure every decision is grounded in real user needs and business value.

Our UX design deliverables include:

We structure content and flows to match how users think, making complex products simple to navigate and easy to understand.

We visualise the layout and content hierarchy of screens early on to align teams before investing in high-fidelity design.

Test your ideas before building. We build interactive prototypes to explore ideas, test usability and validate direction. Our rapid prototyping process turns concepts into clickable experiences, reducing risk and time to market.

By designing with mobile screens in mind from the start, we ensure fast, accessible and intuitive experiences across all devices.

Need results fast? We run lean, 2-week sprints to prototype and test ideas with users early. It is how we can help you reduce risk, make informed decisions early, and get to market faster.

We integrate privacy principles into the UX design process to embbed consent, transparency and control directly into the product experience.

Outcomes of our UX design

Boosting design efficiency and product consistency at the bank of The Free

Explore how Koos streamlined design workflows by creating a central source of truth, reducing feedback loops and iterations.

Dutch weather app safeguarding citizens against extreme weather

Redesigning a weather app to be the best digital solution to accurately warn the Netherlands of weather events

Designing a Super App experience for 50 million users

Creating a unified and scalable Super App experience, pushing the boundaries of the industry worldwide.

How to turn user insights
into seamless interfaces

User-centered approach

Our methods focus on tapping into real people’s needs and challenges, with accessibility and inclusivity at the center.

Fast, flexible, and collaborative

We work as an extension of your product team to deliver fast-turnaround insights that drive agile sprints. With experience in project management, product ownership, Scrum, and more.

End-to-end partner

From research to design, development support and validation, we simplify the process by owning the full experience.

Koos drives change in a customer-centric way. The quality of the research and designs is outstanding!

— Fatma Almatuwa Digital Manager at Dubai International Airports

Develop experiences your users keep coming back to

Ready to reduce friction, boost adoption, and launch your digital product with confidence?

Our UX design services will get you there. Let’s talk.

Questions about our UX research

User Experience (UX) design focuses on how people interact with a product to create products, services or systems that are intuitive, effective, and enjoyable. Through continuous testing and refining with real users, we improve usability, loyalty and create an overall great experience across touchpoints.

While UX design is about making sure a product works for your users, Service design looks at the full journey behind it across channels and teams. At Koos, we combine both to shape seamless, end-to-end experiences.

UX is about ensuring the structure and usability of digitaltal lroducts. UI or Visual Design takes care of the look, feel and interactivity. We do both, but always lead with user needs.

The earlier, the better. UX design helps shape the product’s foundation, reduce risk, and align your team around real user needs.

To ensure we’re on the right track, we continually run usability tests, A/B experiments, accessibility reviews, and rapid iterations based on real user feedback.