UX research
We help teams optimise digital products and services by embedding user research at every stage.
Improve usability, reduce churn, and increase adoption through real user insights and fast validation.
UX research gives your product the right direction
Even the best teams hit a wall without real user insights. That’s why research is key.
Whether you’re launching a new app or redesigning an existing platform, our UX research experts help you uncover what users really want before investing in development.
Boost adoption, earn better ratings
Users not sticking around? We uncover pain points, test desirability and design 5-star experiences users return to.
Less drop-offs, more engagement
Spot where users drop off and why they get stuck. UX audits and accessibility tests reveal how to enhance the flow and encourage users to return.
Evidence-based design
Stop making decisions based on assumptions. We validate your ideas with real users, across devices and scenarios, before building.
How UX research elevates your digital product
User experience research is embedded in our end-to-end design process. We apply a mix of qualitative and quantitative UX research methods that fit your product lifecycle and business goals. From early discovery to post-launch.
Our deliverables include:
UX audits
Pinpoint usability issues before they cost you users. Our expert UX audits evaluate your product against best practices, highlighting friction points and quick-win improvements.
Usability testing
Validate your designs with real users on desirability, feasibility and viability. We test critical flows to uncover usability issues, validate assumptions, and improve design decisions based on qualitative insights.
A/B testing
Make informed choices by comparing design variations in real-world conditions. We design and run controlled A/B experiments to test what resonates best with users–boosting performance with data-backed evidence.
Accessibility testing
Design for everyone. Involving users of diverse abilities and backgrounds to assess real-world accessibility and assistive technologies (screen readers, keyboard navigation, voice control, etc.) to boost inclusivity in your product demographic.
Accessibility compliance
A product or service review that ensures compliance with legal and policy requirements (e.g., WCAG, ADA, EN 301 549), reducing legal risks while improving accessibility, data privacy and user trust.
Quantitative testing
Understand user behaviour at scale. We use surveys, analytics, and heatmaps to uncover trends, measure performance, and validate patterns. Giving you confidence in decisions backed by robust data.
Conversion Rate Optimisation (CRO)
Turn more visitors into active users. We identify friction points in your key user flows and run targeted experiments to improve engagement, reduce drop-off, and increase business impact.
Outcomes of our UX research
How user needs
meet business goals
User-centered approach
Our methods focus on tapping into real people’s needs and challenges, with accessibility and inclusivity at the center.
Fast, flexible, and collaborative
We work as an extension of your product team to deliver fast-turnaround insights that drive agile sprints. With experience in project management, product ownership, Scrum, and more.
End-to-end partner
From research to design, development support and validation, we simplify the process by owning the full experience.
The app is now better prepared to incorporate our ambition for the future of healthcare digital services.
Understand your users to unlock new opportunities
Ready to make smarter business decisions with actual user insights?
Our ux research services will equip you. Let’s talk.
Questions about our UX research
As a UX research agency, Koos conducts user studies to improve digital product usability and success, including interviews, usability testing, and journey analysis.
Start early, ideally at the concept phase. But, UX research is valuable at every stage of product development, as it informs design decisions from day one and reduces rework post-launch.
Customer research explores broad behaviours and journeys, while UX research focuses on usability and interaction with digital products and specific flows.
We always tailor our approach to your needs, scope and context. In a typical UX research, we usually work in two-week sprints: defining, testing, and validating critical flows with real users and integrating findings directly into design.
Absolutely. We often integrate with cross-functional teams to accelerate collaboration and impact by joining sprint cycles, workshops, or co-locating.
User experience research sets the stage for better retention, lower development rework, higher NPS and app ratings. It saves resources while improving the user experience.