Visual design
We craft pixel-perfect visual interfaces that feel effortless to use and speak your brand’s language.
Through visual design, we elevate the look and feel of your digital product to the next level by combining aesthetics with usability.
Visual design builds standout interfaces
Visual design is how we shape hierarchy, guide behaviour, and spark connection. From accessibility to consistency, our visual designers ensure your digital product expresses your brand and scales with it.
We combine design systems with creativity and your brand identity to make experiences that are satisfying, intuitive, and on-brand across every screen.
Achieve recognition and consistency
We develop design systems that ensure every interaction feels familiar, clear and on-brand.
Create clarity in complex products
We use layout, colour and typography to structure information in intuitive ways that reduce cognitive load.
Build lasting emotional connection
Strong visual storytelling helps users connect with your product, remember it and keep coming back.
How visual design makes for great user experience
Visual design shouldn’t be the final layer of your product, but a foundation. It connects UX principles with your brand’s identity, turning wireframes into polished, user-friendly experiences that leave a lasting impression. From iconography and illustration to colour, type, spacing and responsiveness, we design every detail with strategy.
Our visual design deliverables include:
Design systems & component libraries
We create scalable libraries to ensure design consistency across teams and platforms.
Visual branding
We translate your brand into a distinct digital look and feel users instantly recognise.
Iconography & illustrations
We design custom icons and visuals that enhance clarity and bring personality to your product.
Accessibility by design
We apply inclusive design principles to make your visuals usable by everyone.
Privacy by design
We integrate privacy principles into the UX design process to embbed consent, transparency and control directly into the product experience.
Visual design in action
How to turn your product
into a brand experience
User-centered approach
Our methods focus on tapping into real people’s needs and challenges, with accessibility and inclusivity at the center.
Fast, flexible, and collaborative
We work as an extension of your product team to deliver fast-turnaround insights that drive agile sprints. With experience in project management, product ownership, Scrum, and more.
End-to-end partner
From research to design, development support and validation, we simplify the process by owning the full experience.
Koos drives change in a customer-centric way. The quality of the research and designs is outstanding!
Turn a basic product into a delightful brand experience
Ready to shape a product that looks as good as it performs?
Our visual design services bring brand, UX, and usability together. Let’s talk.
Questions about our visual design
Visual design defines the look and feel of digital products. It’s how we use colour, layout, typography and spacing to support usability and express brand identity.
While related, UX and visual design focus on different aspects of design. UX design improves the whole user journey through usability, functionality, and user satisfaction. Visual design focuses on the product’s appearance, emotion and clarity. Together, they create intuitive and memorable interfaces.
We ensure consistency because it improves usability by reducing learning curves and helping users predict interactions. It also strengthens your brand recognition in overcrowded markets.
While we’re not a branding agency, we often extend or translate your brand identity into the digital space through visual design systems.
Visual design is built on principles like hierarchy, contrast, balance, alignment, consistency, and spacing. These principles help users navigate digital interfaces with ease, which improves UI clarity, reduces cognitive load, and creates visually engaging experiences that reflect your brand and boost user trust.