What is human-centered AI?
What sets Koos apart as an AI design agency is our core belief that technology must serve people. We call this Human-centered AI or Human AI, blending empathy and intelligence to develop solutions that people trust and organisations can scale responsibly.
Human AI creates value for:
- People — meaningful, safe, fair, and trusted experiences
- Business — growth, revenue, efficiency, and risk mitigation
With people
We co-create with your customers, employees, and stakeholders to ground every decision in real-world context and needs.
For people
We solve human challenges with safety, ethics, and fairness at the core, building trust from day one.
Around people
We design AI to integrate responsibly into daily lives and workflows, augmenting human capabilities rather than replacing them.
Discover the value
of human-centered AI
Human first
We start with people’s needs, ambitions, and context, making sure humans remain in control.
Make it viable
We make AI real by ensuring it delivers measurable business value, drives growth, and reduces risk.
Built on trust
We embed ethics, inclusivity, and compliance so AI is fair for people and efficient for organisations.
Future proof
We design AI to adapt with people and organisations, ensuring innovation scales beyond pilots.
Koos brings a whole bunch of skills around service design, surfacing user needs, and translating the core AI capabilities into opportunities that would solve real user needs.
Join the human-centered AI revolution
Ready to navigate technological disruption and unlock your business’s full potential? With our AI by Design consultancy services, we’ll co-create solutions tailored to your unique challenges. Reach out and let’s explore how we can transform your vision into results.
FAQ’s about human-centered AI
Human-centered AI helps organisations balance innovation and user impact. It delivers personalised customer experiences, drives ethical decision-making, and ensures that AI solutions are accessible, trustworthy, and aligned with real human challenges. This approach combines improved operational efficiency, customer, employee, and stakeholder loyalty, and long-term growth and trust in your organisation.
At Koos, we put humans at the heart of AI, like we do with every artifact we create. Our unique approach combines cutting-edge AI with human-centered design methods to create solutions that truly address real human needs. We don’t just deliver technology—we co-create with your team, ensuring every solution aligns with your vision and values, guiding you from opportunity discovery to market-ready applications with impact and purpose.
We embed ethics into every step of our process, from ideation to deployment. Including identifying potential biases in data to ensure transparency in AI decision-making and designing solutions that are fair, accessible, and inclusive. By involving diverse stakeholders and conducting ethical assessments, we create solutions that align with your values, build user trust, and comply with regulations, fostering long-term credibility and impact.
Koos can help you with both. We have our own team of skilled designers to identify, create and test AI solutions. Next to that we work with tech partners for the engineering. We operate as one, with one project manager and one source of truth. And of course, we make sure that these guys are top-notch, reliable, and handle your data safely and securely.