
Develop customer-centered solutions
Successful services connect every touchpoint of the customer journey. Our service design team creates experiences that are seamless across channels, rooted in real user needs, and aligned with your organisation’s strategy.
Whether you are building a new service, optimising existing ones, or scaling across markets, we ensure every interaction is intuitive, and every outcome delivers value.
Launch services faster, with less risk
Rapidly design, test, and launch customer-centric services with aligned teams, reduced risk, and clear results.
Boost customer satisfaction & loyalty
Enhance every service moment to increase satisfaction, build loyalty, and deliver value across channels and teams.
Future-proof your services at scale
Use scalable blueprints and toolkits to deliver consistent, high-quality services across markets, teams, and systems.
Our service design services
We design services that make sense for people, operations, and your business.
By connecting strategy to execution, we create seamless end-to-end experiences across journeys, channels, and systems.
Our multidisciplinary teams align stakeholders, minimise delivery risk, and turn your service vision into measurable impact.

Customer research

CX strategy

Design strategy

Business innovation

Customer journey management
Why choose Koos
as your service design partner?
Design around real human needs
We don’t do guesswork. Our service designers work closely with your teams and users to map journeys, identify pain points, and co-create solutions that are intuitive, inclusive, and truly valuable.
Strategic clarity meets operational depth
We connect vision to execution. From aligning stakeholders to shaping future-proof service blueprints, we ensure your services are feasible, scalable, and built to deliver measurable business impact.
From first concept to service at scale
Whether you are creating a new service or improving an existing one, we guide the full journey. From ideation and prototyping to piloting, implementation, and continuous improvement.
Our impact as service design agency
Koos helped us to get in-depth customer insights and to come up with new features, solutions and improvement on product and customer journey level

The service design agency for competitive customer experiences
Ready to navigate technological disruption and unlock your business’s full potential? Together, we’ll co-create solutions tailored to your unique innovation challenges. Let’s talk.
FAQ’s about our service design agency
Service design is the practice of planning and organising people, processes, and technology to improve how a service is delivered. It focuses on the full customer journey to ensure the experience is seamless and efficient. Service design identifies pain points and aligns internal operations to create better user outcomes.
UX design improves digital interfaces like websites or apps while Service design takes a broader view, addressing the full experience across channels, including digital, physical, and human touchpoints.
A service design agency helps businesses create better customer experiences and fix inefficiencies. We bring research, strategy, and design thinking to reimagine services, align internal teams, and drive user satisfaction. This leads to stronger customer loyalty and better business results.
Koos stands out with a human-centered approach, global reach, and 15+ years of successful projects with brands like Digicel and ING. We work closely with users and stakeholders to design scalable, user-friendly services that deliver results – improving satisfaction, reducing costs, and driving long-term success.
Measurable impact is crucial to us. We do this by setting clear KPIs during the Understand phase and validating designs through iterative testing in the Imagine and Create phases. Post-launch, we can help you track performance for continuous improvement.